WELCOME TO THE WORLD OF
MCOBEAUTY
We're so glad to meet you!
We're MCoBeauty, Australia’s leading luxe for less, cruelty-free beauty brand creating trend-focused beauty solutions for under $25. MCoBeauty is inspired by you, everyday women that seek impactful yet affordable beauty essentials that never sacrifice on quality.
Our goal is to make our MCoBeauties excited about their next beauty purchase, because our products have been tailored to better reflect what women really want in their beauty bags: Luxury for Everyone.
Founded by Shelley Sullivan in 2019, MCoBeauty evolved from the success of ModelCo’s 18-year legacy to dominate the Luxe for Less beauty space. Accomplished via sought-after products that deliver what they promise whilst fusing integrity and purpose.
Whether it’s our game-changing formulations such as Flawless Luminous Skin Filter & Super Glow Bronzing Drops, the buzziest beauty trend of the moment like our Bouncy Jelly Skin Tints or shopping some cult classics such as our XTendLash Mascara & Brow Laminate Sculpt & Set, our promise is to make it accessible to you.
MCoBeauty is proudly cruelty-free and a PETA certified cosmetics company.
