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WHAT IS KAKADU PLUM & WHY ARE WE OBSESSED WITH IT

Here at MCoBeauty, we’re huge fans of kakadu plum. It’s the hero ingredient in our natural skincare range and you’ll find it in pretty much all of our skin products. So why are we so obsessed? 

We already know that vitamin C itself is a potent antioxidant with incredible brightening properties, yet add kakadu plum into the mix, and it’s an ingredient that will lift even the dullest of complexions. 

What is kakadu plum?

Well, kakadu plum is a native Australian superfruit that’s the richest natural source of vitamin C on earth. Yep, you read that right! Kakadu plum even contains 100 times more vitamin C than an orange. It is juicy, of the skincare kind. 

It’s a powerful antioxidant that’s also an impressive multitasking ingredient. It helps promote collagen formation, which works to reduce signs of aging. It also works to fight free radicals, hydrate the skin, and prevent it from damage. Basically, it’s a superfruit with amazing skincare benefits.

What are the benefits of kakadu plum?

As our skin is constantly exposed to free radicals from UV rays and pollution, these factors can damage the skin, contribute to the formation of dark spots, and accelerate the breakdown of collagen and elastin. 

To remedy all those aggressors, we must seek out ingredients like kakadu plum to help stop that exposure and protect the skin. Kakadu plum is an effective antioxidant that protects the skin from damage, stabilises free radical damage and decreases sun damage (in partnership with SPF, of course).  

It’s also beneficial to those who are blemish-prone or have skin conditions like psoriasis or eczema. It contains gallic acid, which has antibacterial properties, and ellagic acid, which contains high concentrations of anti-inflammatories. This is a supercharged combination that works together to heal blemish-prone skin, as well as decrease inflammation. Also, it’s great in defending the skin against dark spots and scarring left behind from picking blemishes.

How and when do I use kakadu plum?

Kakadu plum can be used in both your morning and night-time routine. However, when it comes to antioxidants like vitamin C, our skin enjoys far more benefits when they’re used in the morning in conjunction with SPF.